Bad Wizard Design Conjures Brand Magic for Roswell Marine: A Multi-Platform Enchantment
At Bad Wizard Design Company, we don't simply create brands—we enchant them. Our partnership with Roswell Marine began not as a reinvention, but as an arcane art of amplification. When this premier marine accessories manufacturer sought to elevate their market presence, they already possessed strong brand foundations. Our wizardry manifested in enhancing these existing elements, weaving new magic throughout their visual ecosystem. Through collaborative spellcasting across package design, environmental spaces, catalog production, merchandise development, digital platforms, and product branding, we conjured a more immersive brand experience that honored Roswell's established identity while infusing it with newfound power. This mystical enhancement process transformed their scattered brand touchpoints into a cohesive, captivating journey for customers—proving that sometimes the most powerful magic lies not in completely rewriting the spell, but in amplifying the existing enchantment.
Roswell Marine crafts premium wakeboard towers, audio systems, and accessories that transform ordinary boats into extraordinary experiences on the water. As innovators in the marine industry, they combine cutting-edge engineering with sleek aesthetics to create products that elevate the boating lifestyle. Their dedication to quality and performance has established them as trusted outfitters for water sports enthusiasts and boat owners seeking the perfect blend of function and style on the waves.
SOLUTIONS DELIVERED- Package Design • Environmental Design • Catalog Creation • Merchandise • Digital Marketing • Product Branding
THE QUEST:
Our mystical journey with Roswell Marine beckoned us to amplify their existing brand magic across diverse realms—enchanting packaging, transforming physical spaces, crafting legendary catalogs, conjuring branded merchandise, brewing digital marketing potions, and imbuing products with unified identity—all in pursuit of a more powerful, cohesive brand spell that would captivate their audience..
Objectives:
• Unify Roswell Marine’s strong but scattered individual brand fragments into a single unified enchantment
• Amplify the most potent aspects of their existing brand consistently across all touchpoints—without disrupting established brand recognition
• Transform disconnected elements into a harmonious brand spell that would captivate both boating enthusiasts and dealers
Monumental DISPLAY MAGIC
SPRINTER WRAP
DT-30 CONVERTIBLE TRAILER
Bad Wizard Design conjured immersive trade displays and striking vehicle wraps for Roswell Marine, transforming their show presence into an unforgettable brand experience. Drawing inspiration from Roswell’s legacy of innovation and high-performance marine technology, Bad Wizard crafted environments that not only showcased products but also invited attendees to step into the Roswell story. Every detail—from modular layouts and dynamic graphics to bold, branded vehicles—was designed to echo Roswell’s commitment to quality and ingenuity, ensuring their presence stood out as a beacon of excellence both on the show floor and on the road.
IMMERSIVE SOUND-DISPLAY
2025 NAUTIQUE MASTERS G 23 WRAP
CRAFTING EPIC
MARKETING CAMPAIGNS
Bad Wizard Design brewed dynamic digital marketing campaigns for Roswell Marine that amplified their online presence and engaged their passionate audience. By crafting compelling social media visuals, targeted ads, and captivating content, we helped Roswell connect authentically with marine enthusiasts while driving traffic and boosting brand visibility. Our approach combined strategic storytelling with data-driven optimization to ensure every digital touchpoint reflected Roswell’s innovative spirit and commitment to excellence.
DIGITAL MARKETING CAMPAGNS
PACKAGE DESIGN
ENCHANTMENT
Bad Wizard Design elevated Roswell Marine’s packaging with sleek, modern designs that reflect the brand’s precision and high-performance ethos. The refreshed packaging not only enhances shelf appeal but also strengthens brand recognition and customer trust
Print Advertisement that gets you wet
At Bad Wizard Design Company, our print ads go beyond simple visuals—they’re thoughtfully crafted experiences designed to capture attention and spark curiosity. Each piece in this collection has already made its mark, connecting with audiences in meaningful ways.
MAGICAL MERCH DESIGN
Bad Wizard finds solutions. The challenge? Roswell’s merch wasn’t capturing the adventurous spirit of their brand—or the attention of their audience.
So, we rolled up our sleeves and got to work:
Reimagined their apparel and gear, infusing each piece with bold graphics and subtle nods to Roswell’s unique identity.
Focused on versatility and comfort, ensuring the designs looked as good on the water as they did on shore.
Streamlined the collection, curating styles that felt fresh, wearable, and unmistakably Roswell.
The result? A lifestyle line that finally matched the energy and passion of Roswell Marine’s community—turning everyday clothing into a statement, and every customer into a brand ambassador.
“Bad Wizard FUCKING RULES”
- Brad Gearhart, Director of Marketing and Business Development, Roswell Marine
CONNECT & CONJURE
Got a brand or marketing challenge that needs a little magic? Bad Wizard is here to conjure creative solutions, cast out confusion, and transform your vision into something unforgettable. Reach out and let’s brew up some brilliance together!