SOLUTIONS DELIVERED- Brand Identity • Web Design • Illustration • Environmental Design • Merchandise
A SPELLBINDING BRAND & WEBSITE DESIGN CRAFTING MAGIC FOR KEEP PASCO BEAUTIFUL
Bad Wizard wove creativity and purpose into a vibrant brand and website for Keep Pasco Beautiful. This enchanting project breathes life into their mission to banish litter and inspire community beautification across Pasco county. Through captivating design and seamless user experience, Bad Wizard sparked a holistic transformation that turns environmental passion into magical action.
Keep Pasco Beautiful a nonprofit environmental organization dedicated to improving the quality of life in Pasco County, Florida through community-driven sustainability initiatives. The organization’s mission is to engage the community in efforts to reduce litter, promote waste reduction, and encourage beautification throughout the county.
THE QUEST:
To create a sparkling new identity and digital experience that inspires action and showcases the beauty of collective environmental stewardship.
Objectives:
Enchant the brand with a vibrant, modern visual identity that radiates inclusivity and hope.
Redesign the website into an intuitive, mobile-friendly portal that empowers users to volunteer, donate, and connect with ease.
Illuminate the organization’s impact and stories, turning every visit into an invitation to join the movement
MOODBOARD
PALETTE
TYPOGRAPHY
THE MAGIC BEHIND THE BRAND REDESIGN
The old Keep Pasco Beautiful brand struggled to capture the community’s imagination- its visuals were dated, its message lacked clarity, and its digital presence felt uninspired. At Bad Wizard, we conjured a fresh identity that radiates energy and purpose. By weaving together vibrant colors, modern typography, and a nature-inspired logo, we banished the bland and brewed a brand that truly reflects the nonprofit’s passion for a cleaner, greener Pasco County. Our creative solutions not only elevated their visual identity but also made their mission unforgettable and engaging for all.
CRAFTING THE WEBSITE
The previous Keep Pasco Beautiful website was difficult to navigate and failed to inspire visitors to get involved. At Bad Wizard, we approached the redesign with a user-first strategy, crafting an intuitive interface that guides visitors effortlessly through the nonprofit’s story and opportunities. We conjured clear calls to action-like “Take Action and “Donate Now”-making it easy for supporters to volunteer, contribute, or learn more. Vibrant visuals, streamlined navigation, and mobile-friendly design ensure every visitor feels empowered to take part in the mission. Bad Wizard’s magical problem-solving transformed the site into a dynamic hub for community engagement and environmental action.
THE KPB BUDDIES
Meet the Buddies- Keep Pasco Beautiful’s charming guides who sprinkle magic across every experience. From the website to signage and swag, they make every step warm, welcoming, and effortlessly fun. Crafted by Bad Wizard, The Buddies turn every interaction into a joyful journey toward a greener Pasco.
Branding beyond the screen
This collection showcases the vibrant, tangible side of Keep Pasco Beautiful’s brand-from eye-catching event shirts and bold posters to intuitive wayside signage. Each piece is thoughtfully designed to extend the organization’s magical touchpoints into the community, creating memorable, cohesive experiences that inspire and guide residents on their journey toward a sparkling, sustainable community.
“BAD WIZARD has been a trusted partner of Keep Pasco Beautiful for many years. We recently worked with Brad to redesign our logo, create a communications toolkit, and launch a brand-new website— and we’re absolutely loving it!
He’s designed our cleanup and individual donor shirts, created artwork for social media, our website, digital marketing, and developed sustainable materials like our tote bags and reusable dishcloths. He also designed our partnership package and so much more!
Brad is a pleasure to work with—very talented, creative, and always open to ideas and feedback to ensure the final product is exactly what we envision. We’re truly grateful to count on his amazing services, which have helped us look more professional and further our mission to Keep Pasco Beautiful.”
- Ligia Martello Buchala, Executive Director, Keep Pasco Beautiful
CONNECT & CONJURE
Got a brand or marketing challenge that needs a little magic? Bad Wizard is here to conjure creative solutions, cast out confusion, and transform your vision into something unforgettable. Reach out and let’s brew up some brilliance together!